Choice Organic Teas is the leading purveyor of exclusively organic teas, and the first company to introduce certified organic and Fair Trade Certified teas in the U.S. The company’s mission is to provide high quality teas while continuing to lead the tea industry towards more social and environmental sustainability with thoughtfully produced, innovative new products and packaging.
In 2000, Choice Organic Tea partnered with TransFair USA to launch the first Fair Trade Certified tea line in the US. More than 80% of their tea selections are Fair Trade Certified and the number is growing as Choice Organic Teas is always among the first companies to offer Fair Trade Certified teas and herbs as they become available. Fair Trade Certified tea directly supports a better life for workers on estates and plantations committed to social responsibility, community development, and environmental stewardship.
Shortly thereafter, Granum began expanding its facilities, marking the beginnings of its forthcoming success as a pioneer in sustainably manufactured, innovative and delicious teas. In fact, in 2004-2005, Granum won both the Seattle’s BEST award and Washington State Governor’s Award for Pollution Prevention and Sustainable Practices. Choice Organic Teas purchases Green-e Certified renewable energy certificates (RECs) from wind power to offset emissions from 100 percent of their electricity usage and to support clean energy development.
Choice Organic Teas’ close relationship with growers is fundamental to ensuring the highest quality of tea available and reflects the tea-crafter’s “bush to cup” philosophy.”
Choice Organic Teas’ product selection is comprised of their Loose Leaf, 27 estate specialties and signature blends; the Original line, featuring 29 classic teas and traditional blends; the Gourmet line featuring 13 new favorites and classic blends with a twist, and Whole Leaf Organics, Choice Organic Teas’ newest line featuring eight blends of whole leaf organic tea in biodegradable tea pyramids.
The company’s core products, along with the new Whole Leaf Organics line, continue the traditions of social responsibility and environmental sustainability that have been pillars of Choice Organic Teas’ parent company, Granum, Inc. since the company’s founding.
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